Easton Corbin to perform for local FFA Chapters at Lake Land College
Country music artist and former FFA member Easton Corbin will celebrate “Year of the Farmer” with local FFA chapters in the Mattoon area on Wed., Dec. 4, at Lake Land College in the West Building on campus in Mattoon. This is a private event for local FFA chapters and is Easton’s first stop at a college campus.
Easton’s visit and concert are part of a year-long “Year of the Farmer” initiative aimed at bringing national attention to the significance of the American farmer launched by Chrysler Group’s Ram Truck brand following its much talked about Super Bowl video.
Following the airing of its two-minute “Farmer” video during the Super Bowl XLVII broadcast in February, the Ram Truck brand declared 2013 “Year of the Farmer.” The year-long initiative was designed to generate $1 million for the National FFA Organization (FFA) in collaboration with Case IH Agriculture, Farms.com and other partners. Easton assisted Ram in delivering the $1 million check to the FFA at the National Convention on Oct. 30.
As a former FFA member, Easton cares passionately about the FFA organization and its mission and has committed to visiting and performing for FFA members in 12 cities along his fall/winter tour route.
WHERE: Lake Land College West Building
5001 Lake Land Blvd.
Mattoon, IL 61938
WHEN: Wednesday, December 4
2:00pm Media Check-in
2:30pm Easton available for interviews
3:30pm performance and Q&A with audience
WHAT: Following the airing of its two-minute “Farmer” video during the Super Bowl XLVII broadcast in February, the Ram Truck brand declared 2013 “Year of the Farmer.” The year-long initiative was designed to generate $1 million for the National FFA Organization (FFA) in collaboration with Case IH Agriculture, Farms.com and other partners.
CONTACT DAY-OF: Kris Marcy – 615-319-5358
“Year of the Farmer” shines a spotlight on the contribution of American farm families through 12 months of programming aimed at raising awareness of and generating funds for FFA hunger relief efforts in local communities across America.
The Ram Truck brand pledged to donate up to $1 million to FFA for views of the “Farmer” video on the brand’s website, www.ramtrucks.com/keepplowing . It took less than a week to reach the 10 million view milestone equating to the $1 million donation.
Easton is partnering with the Ram Truck brand to thank the hard-working and dedicated FFA members for all they do to further the notion that there’s a “farmer in all of us,” and that all of us have a role in reducing hunger issues in America.
About Easton Corbin:
Mercury Nashville recording artist Easton Corbin is lauded for his traditional country sound, authentic lyrics and mastery of understatement. His self-titled debut album released in 2010 and spawned back-to-back hits “A Little More Country Than That” and “Roll With It;” making him the first country male artist in 17 years to have his first two consecutive singles reach No. 1. That same year the Gilchrist County Florida native won all of the Breakthrough Artist awards at the American Country Awards – Artist of the Year: Breakthrough Artist, Single of the Year: Breakthrough Artist and Music Video: Breakthrough Artist for “A Little More Country Than That.” Billboard named Corbin as the Top New Country Artist of 2010. Easton’s current single, “All Over The Road,” is in the Top 5 on the country airplay charts and is from his current album by the same name. Visit www.eastoncorbin.com or www.umgnashville.com to learn more about the Florida native.
As members of the media, all reporters are encouraged to RSVP for this event to Jennifer Forneris at firstname.lastname@example.org or at 217-234-5408 by Tues. Dec. 3 at 5 p.m.