Lake Land College

Summer Hours (May 18-Aug. 14): Monday - Thursday 8 a.m. - 5 p.m.



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Technical Program - Marketing (AAS) - Lake Land College, Mattoon, IL

Marketing (AAS) (AAS.MKTG)

Associate Degree in Applied Science

The Marketing program prepares students for employment positions in sales, retailing, marketing and other related business areas. It can also be used to upgrade skills and knowledge of presently employed personnel to allow them to advance their careers. This program provides the broad background necessary to succeed in modern marketing with special emphasis placed on pricing, promotion, distribution and product conception within both the profit and not-for-profit sectors.

Total credit hours for graduation in this program must equal or exceed 64.

 


For more information contact:
John Carpenter
217-234-5347
jcarpent@lakeland.cc.il.us

* There are prerequisites or course requisites for this course
** Electives must be approved by Program Coordinator or Division Chair
one cross Course only offered fall semester
Footnote 2 Course only offered spring and summer semester
Footnote 3 Course only offered spring semester
Footnote 4 Courses offered in odd numbered years only
Footnote 5 Courses offered in even numbered years only
Footnote 6 SOS 050 Human Relations and PSY 271 Introduction to Psychology cannot be used as a social science elective
Footnote 7 Consult Academic Advisor for appropriate course
1 The Marketing Program Coordinator must approve all career electives. Students should meet with the program coordinator prior to enrollling in internship and career elective courses in order to design an individualized marketing program that will meet their needs.
2 N/A




First Year
First Semester
BUS 142 Introduction to Business
3
BUS 094 Business Math
3
MAT 1-- or Math Elective *  
ENG 120 Composition I *
3
SFS 101 Strategies for Success
2
HED --- or Health Elective  
PED --- or P.E. Electives  
SOS 050 Human Relations
2
  Total Semester Hours:
13
 
Second Semester
BUS 251 Principles of Management
3
BUS 247 Principles of Marketing
3
CIS 160 Practical Software Applications *
3
ENG 121 Composition II *
3
BUS 085 Accounting Process
1
--- --- or Career Elective 1  
  Total Semester Hours:
13
 
Summer Term
BUS 092 Principles of Selling
3
BUS 091 Principles of Advertising
3
BUS 090 Principles of Retailing
3
  Total Semester Hours:
9
 

Second Year
First Semester
BUS 151 Financial Accounting *
3
BUS 141 Business Communications *
3
ECO 231 Principles of Economics I
3
BUS 200 Legal Environment of Business
3
SPE 111 Introduction to Speech Communication
3
  Total Semester Hours:
15
 
Second Semester
PSY 271 Introduction to Psychology
3
ECO 232 Principles of Economics II *
3
POS 162 or State and Local Government  
BUS-134 Principles of E-Commerce
2 - 3
--- --- or Career Elective 1  
BUS 057 Marketing Internship 1
4
--- --- or Career Elective 1  
BUS 056 Marketing Seminar 1
1
--- --- or Career Elective 1  
BUS 078 Management/Marketing Capstone *
1
  Total Semester Hours:
14 - 15
 


Total Program Hours: 64 - 65

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