Management & Marketing Programs

John Carpenter, Management and Marketing Program Coordinator
Office: WH-031 | 217-234-5347 | jcarpent@lakeland.cc.il.us

Marketing Program Options

Marketing Associate in Applied Science Degree

This degree program prepares students for employment positions in sales, retailing, marketing and other related business areas. It can also be used to upgrade skills and knowledge of presently employed personnel to allow them to advance their careers. This program provides the broad background necessary to succeed in modern marketing with special emphasis placed on pricing, promotion, distribution and product conception within both the profit and non-for-profit sectors.
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Marketing Certificate

The certificate in Marketing program prepares students for entry level positions in account management, sales, retailing, and marketing.  Current employees can use this program to prepare for upward mobility and/or update marketing skills.  All courses satisfactorily completed in this certificate program will apply to the associate in applied science degree with a major in Marketing.
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Professional Sales Certificate

The certificate in Professional Sales program prepares students for entry level positions in sales. Employees can use this program to prepare for upward mobility and/or update sales and marketing skills.

Many students use this certificate as a “stepping stone” towards their two year Marketing degree. All courses satisfactorily completed in this certificate program will apply to the associate in applied science degree with a major in Marketing or Management.
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E-Commerce Marketing

The certificate in E-Commerce Marketing trains students to effectively market an organization and its products through its Website. The program will highlight strategies for drawing more traffic to a firm's Website, increasing online revenues, and enhancing the organization's reputation. All courses satisfactorily completed in this certificate program will apply to the associate in applied science degree with a major in Marketing or Management. See Program Options