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Technical Program - Marketing (AAS) - Lake Land College, Mattoon, IL
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Technical Program

Marketing (AAS) (AAS.MKTG)

Associate Degree in Applied Science

The Marketing program prepares students for employment positions in sales, retailing, marketing and other related business areas. It can also be used to upgrade skills and knowledge of presently employed personnel to allow them to advance their careers. This program provides the broad background necessary to succeed in modern marketing with special emphasis placed on pricing, promotion, distribution and product conception within both the profit and not-for-profit sectors.

Total credit hours for graduation in this program must equal or exceed 64.

 


Program requirements may change over time. Specific degree/graduation requirements are determined by the student's degree audit.


For more information contact:
John Carpenter
217-234-5347
jcarpent@lakeland.cc.il.us

* There are prerequisites or course requisites for this course
** Electives must be approved by Program Coordinator or Division Chair
one cross Course only offered fall semester
Footnote 2 Course only offered spring and summer semester
Footnote 3 Course only offered spring semester
Footnote 4 Courses offered in odd numbered years only
Footnote 5 Courses offered in even numbered years only
Footnote 6 SOS 050 Human Relations and PSY 271 Introduction to Psychology cannot be used as a social science elective
Footnote 7 Consult Academic Advisor for appropriate course
1 The Marketing Program Coordinator must approve all career electives. Students should meet with the program coordinator prior to enrollling in internship and career elective courses in order to design an individualized marketing program that will meet their needs.
2 N/A




First Year
First Semester
BUS 142
Covers the objectives, organization, and role of business in the free-enterprise system. The course is designed to provide an overview of the field of business and to provide a framework into which specialized fields may be studied.

Course Outline


 Introduction to Business
3
BUS 094
Covers basic applications of mathematics in the business world percentages, elementary algebra, interest, installment buying, statistics, insurance, etc. It is designed to reinforce and expand business concepts held by the student through the use of mathematics.

Course Outline


 Business Math
3
MAT 1--

 		or
Math Elective * 		 
ENG 120
Students will study the writing process by reading essays that illustrate a variety of rhetorical strategies, analyzing writing tasks and texts, and writing, revising, and editing short essays.


Course Outline


 Composition I
3
SFS 101
Designed to improve student performance in college and beyond. Topics include: college resources; identification of college and career goals; implementation of study, note-taking, and test-taking strategies; and development of life management skills including time management, stress management, and relationship skills.

Course Outline


 Strategies for Success
2
HED ---

 		or
Health Elective 		 
PED ---

 or
P.E. Electives 		 
SOS 050
Provides an understanding of the human mechanism when associated with interpersonal relationships on the job. Emphasis is placed on vocational problems connected with motivation, communication, perception and how to work with others.

Course Outline


 Human Relations
2
  Total Semester Hours:
13
 
Second Semester
BUS 251
Provides an overview of how managers utilize planning, organization, leadership, and control in order to ensure that a firm achieves its goals in the most efficient way possible.

Course Outline


 Principles of Management
3
BUS 247
Covers the selection of target markets; the controllable variables of the marketing mix including product, place, price and promotion; and the uncontrollable variables including legal environment, economic environment, resources and objectives, cultural environment and the existing business structure.

Course Outline


 Principles of Marketing
3
CIS 160
Provides an opportunity for the student to work with various types of software on the PC. These learning activities include MS Windows, Word Processing, Spreadsheet Design,Database Management, Internet access, and presentation program. (Repeatable 3 Times)


Prerequisites: Students must take CIS 040 or have previous HS experience


Course Outline


 Practical Software Applications *
3
ENG 121
Students will learn how to find, use, assess and document research sources, producing an extended writing project based primarily on library research.


Course Outline


 Composition II *
3
BUS 085
Develops a foundation and a working knowledge of the basic accounting procedures. Students will work through the accounting cycle.

Course Outline


 Accounting Process
1
--- ---

 		or
Career Elective 1 		 
  Total Semester Hours:
13
 
Summer Term
BUS 092
Covers the various aspects of the personal selling process including organizational buying motives, consumer behavior, approaching the customer, making the presentation, handling objections, techniques for closing the sale, and managing the salesforce.

Course Outline


 Principles of Selling
3
BUS 091
Provides an overview of integrated marketing communications, promotional strategy, research, creativity, the role of an advertising agency and other support organizations, media selection and assessment, ethical and regulatory considerations, and budgetary allocations.

Course Outline


 Principles of Advertising
3
BUS 090
Designed for those owning or planning to become owners of a retail business, those involved or planning to become involved in the management function of a retail business, and/or those desiring a general knowledge of retailing as an institution.

Course Outline


 Principles of Retailing
3
  Total Semester Hours:
9
 

Second Year
First Semester
BUS 151
A study of the financial statements, the accounting process and the principles and procedures underlying items on the financial statements.


Prerequisites: HS acct, BUS 085, BUS 095 or consent of instructor


Course Outline


 		Financial Accounting *
3
BUS 141
Provides students a practical strategy for creating successful communication products used in business.


Prerequisites: BUS 113 or the equivalent


Course Outline


 		Business Communications *
3
ECO 231
Focuses on the nature and method of economics, basic supply and demand analysis, national income accounting, business cycles, inflation and unemployment, fiscal policy, money and banking, and monetary policy.

Course Outline


 		Principles of Economics I
3
BUS 200
An introduction to legal systems and law, especially the U.S. legal system. Business-legal relationships in the areas of criminal law, torts, product liability, and contracts are examined. Antitrust, consumer, labor, and environmental law are studied; also the international marketplace.

Course Outline


 		Legal Environment of Business
3
SPE 111
Focuses on the fundamental principles and methods of selection, analyzing, organizing, developing and communicating information, evidence, and points of view to audiences.

Course Outline


 		Introduction to Speech Communication
3
  Total Semester Hours:
15
 
Second Semester
PSY 271
Focuses on psychology as a science, introducing concepts and research in a variety of subfields, including neuroscience, sensation and perception, consciousness, learning and memory, cognition, motivation and emotion, development, personality, disorders and therapy, and social psychology.

Course Outline


 		Introduction to Psychology
3
ECO 232
Focuses on free enterprise and the economic functions of government, advanced supply and demand analysis, pricing in competitive/non-competitive markets, and pricing in resource markets.


Prerequisites: ECO 231


Course Outline


 		Principles of Economics II *
3
POS 162
Focuses on legal authority, structure, leadership and functions of state, county, city, township, and special district governments. The Illinois State Constitution is analyzed.

Course Outline


 		or
State and Local Government 		 
BUS-134
A study of the planning and startup phases of an e-business, including topics on the global e-business economy, financing options, marketing, legal issues, web site issues, risk management, and security.

Course Outline


 		Principles of E-Commerce
2 - 3
--- ---

 		or
Career Elective 1 		 
BUS 057
Provides employment experience in a position consistent with the career objective of the student. The position must be approved by the program director. This fall, spring, or summer semester variable credit course may be taken as the first or second student internship and is repeatable for credit. To be taken concurrently with BUS 056.

Course Outline


 		Marketing Internship 1
4
--- ---

 		or
Career Elective 1 		 
BUS 056
Enables the student to participate in group discussions relating to successful employment. The student must complete a project relating to his/her job. This course must be taken concurrently with the Marketing Internship and is repeatable for credit.

Course Outline


 		Marketing Seminar 1
1
--- ---

 		or
Career Elective 1 		 
BUS 078
Designed as a capstone class for both Management and Marketing majors. Areas of concentration will include current topics in business, job seeking and keeping skills, organizational politics and diplomacy, and an in depth examination of management/marketing concepts.

Course Outline


 		Management/Marketing Capstone *
1
  Total Semester Hours:
14 - 15
 


Total Program Hours: 64 - 65

Academic Divisions
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